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The Benefits of Smart Packaging

Brand owners, retailers and consumers alike gain from interactivity of packaging.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Smart packaging offers numerous benefits for everyone along the supply chain, from enhanced security through anti-counterfeiting measures and inventory management to the ability to communicate with consumers about the product. It is increasingly certain that smart packaging will become more ubiquitous in the coming years, with flexible and printed electronics playing a greater role.   “Smart packaging is no longer desirable, it’s inevitable,” Roy Bjorlin, global commercial and strategic initiati...

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